The Richmond Health Action Alliance is a Healthy Communities Action Team (HCAT) funded by the Virginia Foundation for Healthy Youth. The goal of this HCAT is to reduce childhood obesity, particularly among low income African American and Hispanic populations, through the promotion of breastfeeding and physical activities in the Richmond Metro Area. We teamed up to help create a brand that would not only represent Richmond but any community that supports breastfeeding in public. Through the 2015 campaign collaboration, various amazing people were involved in creating life size cut out figures of families and their babies. These were then placed at strategic places around town to promote breastfeeding.
November 25, 2015